Power Up Your Routine


Whether you’re a weekend warrior, professional athlete, or somewhere in between, it’s key to remember that a healthy lifestyle is more than simply crushing your workout routine — fueling your body properly throughout the day is just as important. In a perfect world, we’d have all the time in the world to prepare healthy meals and snacks from scratch, but with schedules jam-packed like never before, that’s often a pipe dream. And while most health-conscious folks know their way around menus to select the most nutritious options, it’s all-too-easy to succumb to sugary or carb-rich snacks. So the next time you’re heading to the gym or about to embark on a busy day, grab a snack that’s high in protein while low in carbs and sugar, eliminating the dreaded sugar spike and crash. Our Men’s Health and Women’s Health Action Heroes know this is easier said than done. They’re here to help with some advice on how they fuel and re-fuel throughout their busy, active days with the new Atkins Lift line of protein bars and drinks.

Protein Powers Your Day

As a busy model, personal trainer and co-owner of the ICE+JAM beauty company, Jam Murphy knows a thing or two about life on the go. Whether she’s showing off her fitness moves at a full-day photo shoot or working on her next lipstick line, Jam knows that nutrition is crucial to help her keep up with such a busy schedule. Sometimes though, it can be challenging to satisfy your protein needs in a way that won’t leave you bloated, full and ready for a nap.

That’s where Atkins Lift comes in. The drinks, available in lemon, orange and berry flavors, contain 20 grams of protein and 0 grams of sugar. Jam says she “was surprised by how much protein was in such a lite drink!” And with protein bar flavors like Chocolate Chip Cookie Dough and Peanut Butter Chocolate Chip, your mid-day protein pick-me-up (20-21 grams!) will satisfy even the most discerning sweet tooth out there. 

Ingredients You Feel Good About

The Atkins Lift protein line contains high-quality ingredients, including whey protein and coconut oil in the bars and whey protein, no sugar and no artificial color or flavors in the drinks. For WH Action Hero and personal trainer Dina Juve, that’s music to her ears. “Atkins Lift protein [drinks and bars] are great tasting! Both really fill you up. I love [that] they are high in protein but low in net carbohydrates and calories — the protein bar has 16 grams of fiber and only 3 grams of sugar, and the protein drink [contains] 0 grams of sugar. Plus, all flavors are delicious!” raves Dina.

Jamie Krauss Hess, co-creator of @NYCfitfam, WH Action Hero and self-proclaimed protein junkie, is in the midst of training for the NYC Marathon and was thrilled to discover Atkins Lift protein bars and drinks because they “pack a powerful whey protein punch without a lot of artificial ingredients.” She and her husband enjoy fueling up with the Lift Salted Caramel Crunch bars before long training runs and cooling down with Lift Berry protein drinks — the perfect pre-and post-run combo to power their grueling marathon training.

Ditch the Blender!

While smoothies are one of the greatest inventions ever, buying an expensive post-workout beverage at the gym every day can put a serious dent in your bank account. And since not everyone has access to a blender immediately after a workout, the Atkins Lift protein drink is a perfect way to refuel after a grueling exercise routine.

Brad Gouthro, named one of America’s Hottest Fitness Trainers and the host of Live, Lean TV explains that, “After finishing a tough workout on the turf, nothing beats the convenience of having a high-quality protein drink, like Atkins Lift, for post workout recovery.” Atkins Lift drinks offer a quick post-gym protein boost without the time and cleanup required to make a smoothie.  Personal trainer and nutrition coach Randy Aikens agrees, noting that, “An ice cold Atkins Lift has been the most refreshing way to end my workout and kick start my post workout nutrition.”

So whether you turn to protein bars in a pinch or are a devotee of sports drinks, both of these portable protein powerhouses are perfect for the active lifestyle enthusiast and make it easy to refuel even on the busiest of days.